Gus Fring and Maximino "Max" Arciniega shared a deep and complex relationship that extended beyond their business ventures. Max, a brilliant biochemist, was rescued by Gus from the slums of Santiago. Gus funded Max’s education, leading to their co-founding of Los Pollos Hermanos. Their bond was so strong that many fans speculated, and it was later confirmed, that they were more than just business partners; they were lovers.

Their close partnership faced a tragic end when Max was executed by Hector Salamanca on the orders of Don Eladio. This event fueled Gus's vendetta against the Mexican cartel, particularly Hector. Gus’s entire operation, including his seemingly benign restaurant chain, was built on the desire for revenge for Max’s death.

In Better Call Saul, it was revealed that Gus had a memorial fountain dedicated to Max in a villa on the Mexican side of the border. This fountain served as a poignant reminder of Max’s importance in Gus’s life and underscored the personal vendetta that drove many of Gus’s actions in Breaking Bad.
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